Exploring the Dynamics of Reputation

Reputation is considered one of the key indicators of success for organizations and people. Skylight surveyed more than 450 people across the United States to explore the differences in reputation across businesses, industries, politicians, and celebrities. As part of this effort, we compared 28 major brands in seven industries and 13 people (celebrities and politicians).

Not only does our Dynamics of Reputation report provide our top-level findings, we present in depth research and trust rankings of some of the most influential public figures and industries. 

Who do you trust more: Taylor Swift or Beyonce?

For more information about the reputation of specific brands or people, download the full report. 

Get the Dynamics of Reputation Report